The University of Manchester Middle East Centre offers tuition fee discount to members of the ‘ESAAD’ loyalty programme

The University of Manchester Middle East Centre offers tuition fee discount to members of the ‘ESAAD’ loyalty programme

Since signing an MOU with Dubai Police in 2019, The University of Manchester has been an affiliate Silver Partner of the force’s ESAAD loyalty programme and supporting its members - staff of Dubai Police and their family members. This university of Dubai is currently offering a 20 percent discount on tuition fees for the two-year part-time MBA programme, to all members of ESAAD.

The ‘Esaad’ Card was launched on March 13, 2017, as a unique humanitarian community quality initiative, unique in its offerings, distinctive in its discounts, covering all sectors that cover the basic and desirable aspects of the cardholders' lives. Thus, the initiative contributes to financial savings; in education, in health, in housing, in food catering, in restaurants, in amusement parks; in hotels, tourism, and travel; in shopping malls, and in everything that pertains to the family’s needs.

General Directorate of Dubai Police always aims to promote employees Happiness due to its firm belief that employees’ productivity at work is strongly connected to their Happiness, which will in turn be directly reflected on Customers Happiness. Inspired by the vision and ideas of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai about Happiness when His Highness said: ”Happiness and Positivity is a lifestyle and Government Commitment and it is the true spirit that unites the UAE community”.

This MOU forms part of the Strategic Talent Management agreement between the University and Dubai Police through which the two organisations are cooperating on higher and professional education opportunities, in addition to other opportunities for collaboration such as research, practice management, and with all the benefits of networking across members of both the two communities.   

The partnership also offers mutual benefits to members, including promotional support, professional networking and special access to the university’s business education programmes and the comprehensive   

ESAAD is a loyalty programme that offers exclusive privileges, discounts and promotions to its members including around 30,000 members of Dubai Police, plus other staff (as many as 300,000) at Dubai and UAE government entities, who are predominantly UAE nationals. 

ESAAD aims to enhance the quality of life and engagement for employees of Dubai Police and their families, and other government departments. The ‘ESAAD’ loyalty card offers exclusive discounts and promotions for employees across services such as education, consulting, hospitality, retail, and real estate. The affiliation program offers exclusive offers, discounts and benefits to strengthen institutional loyalty and improve the quality of life for members for their service and loyalty to their institutions and government departments.

The Middle East Centre is delighted to be part of the ESAAD programme as an affiliate Silver Partner and to support the Dubai Police community of staff and family members with special offers to enhance the quality of life. It’s important to the university that we support Dubai and UAE government entities and contribute to their happiness, in appreciation of the outstanding services they provide to the entire community.