Faculty Masterclass Series: Negotiation Skills: Just how important are they? by Malcolm Smith
Get a taste of The Manchester Global Part-time MBA with our faculty-led masterclass series.
How much do you invest in training your people to negotiate?
Our guess is nothing or very little! You may think that your “sales training” is relevant, but it definitely isn’t. The vast majority of sales training schemes are based on old fashioned “foot in the door” techniques, and trot out clichés like “win/win”.
It is getting harder than ever to maintain margins in a digital world, so Negotiation Skills are now more important than ever. This session will introduce you to the negotiation as a process approach: then it’s up to you!"
Prof Malcolm Smith
Malcolm Smith is an alumnus of AMBS, and has lectured on a number of programs over the last 6 years. His specialties are Venture Capital, Private Equity, selling strategy and negotiation skills. He has a degree in Applied Physics, and is a member of the Chartered Institute of Management Accountants. He spent 25 years in the food sector, covering flour milling, feed milling, milk, cheese, fresh chicken and prepared foods. His role for the last 12 years in this sector was that of CEO of large, international enterprises. Recently, he has become involved with the Venture Capital sector, and has acted as CEO, Chairman and most recently Non Exec Directorship roles in the internet space.