Introducing and inspiring creativity in a business setting is not easy. From large multinational corporations and governments to lean start-ups, all organisations need to improve, adapt to changes and exploit new opportunities.
Creativity and Innovation Essentials will help you build a culture where creativity thrives. The two-day programme blends best practice from entrepreneurial start-ups and large-scale corporates. We’ll supply you with practical tools and strategies to use as an individual, for your team and your organisation. You’ll also work on a live innovation project to take you from spotting opportunities to idea generation to making it happen.
YOUR PROGRAMME DIRECTOR
Dr Mark Batey
Mark is a creativity, innovation and leadership specialist at Alliance Manchester Business School and has worked with organisations from Al-Futtaim to Zain. Well known in the GCC market through his extensive work with The University of Manchester Middle East Centre, and his keynote speeches and creativity workshops in the region, Mark is currently undertaking powerful and practical research to understand the drivers and barriers to creativity and innovation in the unique context of the Gulf.